Creativity & Innovation Effectiveness (Self Discovery Series)

Team Publications


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    Creativity and innovation are usually well-developed in successful entrepreneurs. These skills can help you generate new ideas develop new products and services devise new approaches and improve your thinking. In a team environment brainstorming and strategic planning become more productive when participants have developed their creativity and innovation skills. This competency-based profile will help you understand your strengths and development needs in seven key areas relating to creativity and innovation. Harnessing and developing these abilities can be extremely useful in the workplace and life in general.

    They include:

    • Creative consciousness

    • Levels of curiosity

    • Pattern breaking skills

    • Idea nurturing ability

    • Courage and resilience levels

    • Energetic persistence

    • Willingness to experiment and take risks

    A Personal Action Plan is provided in the back of the booklet to help you commit to the improvement process. Interpretive information on each of the categories is also provided.

    How this instrument is scored

    This instrument measures an individuals competency and is scored on a Likert scale. There are twelve questions in each category and each question is scored on a five point scale ranging from 'Almost Never' to 'Almost Always'. The results are averaged to provide an overall score which is plotted on a spider diagram allowing you to quickly identify any areas that would benefit from development. Interpretation notes and suggestions are provided along with a personal action plan to help you determine what actions you will take to develop your creativity and innovation skills.

    Although primarily intended (in its paper format) as a self-assessment the questions have been worded so this tool can also be used for 180 or 360-degree feedback (by purchasing extra copies of this booklet - one for each respondent). An online version is also available which provides automated scoring and a comprehensive output report. Please contact us for more information.