Can I Change Your Mind: The Craft and Art of Persuasive Writing
Bloomsbury, A&C Black
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Aimed at anyone who needs or wants to get great results from their writing, this book shows how the principles of and many of the skills involved in producing advertising copy and other forms of marketing can be applied to increase the effectiveness of virtually anything you might need to write - from flyers to a job application. Practical, helpful and a great read, this book will help you get the results you need, whatever you want to say.